Bear Honey
Logo | Package Design | Brand Identity | Surface Design | Ad Design | Art Direction
Research | Sketches | Illustrator | InDesign | Photoshop | Market Research
Behind any well thought out brand is a purpose. Bear Honey helps fund and preserve wildlife and black bears in Yosemite’s National Park through Keep Bears Wild. Every purchase made helps fund bear trackers to monitor each bear’s whereabouts. This helps prevent such things as foraging in local neighborhoods.
The brand desired to be seen as something natural and pleasing to the eye. The development of their brand identity, packaging, and message was crucial to them.
