CousinDIY
Videography & Graphic Design
Video Direction | Video Editing | Prop Styling | Storyboarding | Video Intro & Outro Design | Color Grading | Photo Retouching | Social Media Engagement | Digital Content | Branding | Social Media & Product Photography |
Premiere Pro | After Effects | Lightroom | Photoshop | Illustrator | InDesign | Media Encoder | Adobe Acrobat | Canon 60D DSLR | iPhone 6s | Multi-Disc Light Reflector
CousinDIY is a premier jewelry supplier of jewelry making products to well known brands of: Joann, Walmart, Walmart Canada, Hobby Lobby, and AC Moore. The company is licensed to distribute products for the following brands: LaurDIY, DC Comics, Harry Potter, The Wizard of Oz, and Swarovski.
In an oversaturated market, the company desired to standout from their competitors as the jewelry making destination for all levels of jewelry makers and crafters. From the start of CousinDIY’s re-branding, visual goals were set and made to grow loyal customers and social media followers.
Conceptualized video cards and execution for CousinDIY ‘Jewelry 101’ Youtube content. Solidified Cousin DIY’s recognizable rebrand from the video intro and outro pattern assets. Photo art direction and social media strategy was implemented to re-boot CousinDIY’s Instagram page to engage and gain more followers through data driven research.
