LaurDIY - Tutorial Kit Intro & Outro

In preparation for Canadian Youtuber LaurDIY (Lauren Riihimaki) product launch of her LaurDIY kits. The task was to bring a fun, refreshing, and youthful look to the intro and outro to be used for each of her kits that would be sold in Hobby Lobby and Michaels craft stores, and Walmart nation wide, and the target audience was focused towards her younger demographic audience.

The project had a fast turn around deadline for the products were released before the DIY tutorials were released by the ready wear company she worked with. The sole purpose was to help bring her brand recognition of LaurDIY’s brand to life in the quick intro. Showcasing her past videos filled in the letters to help draw some quick excitement and to bring forth the cute branding behind the packaging of her product line.

Videography & Digital Content

Video Direction | Video Editing | Storyboarding

Premiere Pro | Photoshop | Lightroom | Media Encoder